Digital Marketing Professional
Hi, I'm Thomas.
Three years turning a 15–property hotel and restaurant portfolio into measurable growth — $400K+ in annual paid media spend, 15% YoY digital revenue growth, and a lot of late nights in Premiere Pro. Now based in Los Angeles and looking for what's next.
About
From a winter dance
to a $400K media budget.
I've had an eye for marketing since before I knew what to call it. In high school, my Student Council inherited a dying tradition, the winter dance, and was asked to save it. We ran it like a real campaign, recruiting students from different clubs and teams as early influencers and pairing that with a heavier print push, and grew ticket sales from 70 to 1,200 in a single year.
That instinct carried into grad school, where I started interning at Janko Hospitality and stayed on full time, eventually managing paid media, email, graphic design, and social for a portfolio of 12 hotels and 3 restaurants across Chicagoland. I helped lead several property rebranding efforts, ran quarterly content shoots that leaned into video earlier than most of our competitors, and worked hands on with the strategy behind our paid campaigns, from creative to keyword targeting to monthly reporting for ownership and the executive committee.
One goal stayed constant through all of it: moving to Los Angeles. I've since made the move, and I'm now looking for what's next.
Work
A look at the craft.
Organized by discipline, a mix of graphic design, video, and photography from my time in hospitality marketing.
Experience
Where the work happened.
Janko Hospitality · Itasca, IL
- Drove 15% YoY digital revenue growth executing paid media across Meta, Google Ads, email, and OTA platforms for a 15-property hotel and restaurant portfolio.
- Managed ~$400K in annual paid media spend across 14 independently budgeted properties, reporting monthly to the Executive Committee.
- Produced and edited photo and video assets in Adobe Creative Suite and Canva for campaigns, web, and organic social.
- Directed quarterly photo and video shoots across 3 hotel restaurants.
Janko Hospitality · Itasca, IL
- Administered monthly paid media budget allocations across the portfolio.
- Grew LinkedIn followers 20% through a consistent posting cadence.
- Built and maintained social content calendars across Instagram and Facebook.
Janko Hospitality · Itasca, IL
- Audited and optimized digital storefronts across 12 hotel properties to improve search visibility.
- Organized and executed quarterly photoshoots for evergreen creative and social content.
Education
MS, Marketing — High Honors
DePaul University, Kellstadt Graduate School of Business · Nov 2023
BS, Consumer Economics — Minor, Business
University of Illinois Urbana–Champaign · May 2021
Skills & Certifications
Paid Media & Analytics
Meta Ads
Google Ads & Display
Koddi
Expedia TravelAds
Google Analytics 4
Adobe Analytics
Sprout Social
Creative Tools
Adobe Creative Cloud
Photoshop
Premiere Pro
InDesign
Final Cut Pro
Canva
Platforms & Productivity
Squarespace
Wix
Microsoft Office
Contact
Let's talk marketing.
Based in Los Angeles, CA — open to full-time and freelance opportunities.
Get in touch
Social
A few from the feed.
Organic social content from my time in hospitality marketing.